Protecting the privacy rights of users and continuing to deliver transparency and control is critical to any business. When privacy is breached, this not only affects business operations but more importantly, your end-users and their trust in you. In this new era of mobile in which customer data powers everything down the value chain, it’s your responsibility to understand customer privacy and data protection.
As a marketing professional, it’s known that protecting customer data can be costly. Yet the risks of privacy breaches can be even costlier on account of regulatory fines, remediation costs and damage to your company’s reputation. If customer data is leaked or exposed to unauthorized third parties across your digital properties, there could also be monetary risks in the form of lost revenue.
Join Danielle Jennings, Director of Product Marketing at TRUSTe, and Matthew Zilli, Senior Product Marketing Manager at Marketo as they discuss how B2B solutions providers are leveraging TRUSTe capabilities to protect the marketing channel and ensure governmental regulation compliance across the board. They will also provide a framework for measuring the effectiveness of your information privacy program as well as how businesses can and should remain informed on their web tracking activity.
· How Marketo has built a privacy strategy and program, further driving customer trust and loyalty.
· About the latest scanning technologies that allow you to be empowered with decision-making data.
· How to comply with the ever-evolving global regulations such as the EU Cookie Directive.
Attend this webcast to receive a complimentary 100-Webpage scan, and gain insight on potential unauthorized third-party trackers which could be adversely affecting web performance impacting SEO rankings.
Michael Becker, Managing Director, North America, MMA
Danielle Jennings, Director of Product Marketing, TRUSTe
Matthew Zilli, Senior Product Marketing Manager, Marketo
Original Air Date:
June 5, 2013
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Maximizing Brand Trust & Reducing Corporate Liability: Protecting Customer Data Is Your Responsibility